小型零售业经营者意识现代化的中日比较研究  

A Comparative Analysis of Operator's Modern Consciousness:The Case of Chinese and Japanese Grocery Stores

作　　者：施晓峰[1] 吴小丁[1] 

机构地区：[1]吉林大学商学院,吉林长春130012

出　　处：《现代日本经济》2011年第3期71-79,共9页Contemporary Economy OF Japan

基　　金：教育部省部共建人文社会科学重点研究基地浙江工商大学现代商贸研究中心2009年度资助项目(09JDSM22YB);985工程项目吉林大学"经济分析与预测哲学社会科学创新基地"(985CXJD006)

摘　　要：与20世纪的日本一样,我国的小型零售业也面临着现代化的问题。依循田村正纪的研究框架,本研究以长春市食杂店的抽样数据,再次证实小型零售商不完全具备企业家精神的假设,并指出零售商经营意识包含"守业精神"、"组织化精神"和"创业精神"3个层面,其中"创业精神"代表了企业家精神内涵,是经营者意识现代化的发展方向,"组织化精神"则是其与"守业精神"之间的桥梁。通过中日研究数据的比较,本文分析了两者的差异之处及其原因,为我国零售商经营意识的现代化提供了更好的理论支持。As in Japan last century, small retailers in China are also faced with the problem of modernization. Following the framework of Tamura, we analyze a sample of grocery stores in Changchun and reaffirm that small retail operators have limited entrepreneurship capabilities. The operational consciousness contains surviving intention, organizational intention, and entrepreneurial intention. Entrepreneurial intention represents entrepreneurship and operators＇ modern consciousness, while organizational intention functions as a bridge between surviving intention and entrepreneurial intention. By comparing with the Japanese results, this study provides theoretical support for the development of Chinese small retail operators＇ modern consciousness.

关 键 词：小型零售商 经营者意识 零售业现代化 企业家精神 食杂店 

分 类 号：F269.331.3[经济管理—国民经济]