哈尔滨体育学院高山滑雪场消费者特点的调查研究  

The Investigation and Research on the Consumers Characteristcs in the Skiing Field of Harbin Institute of Physical Education

作　　者：郑金慧[1] 杜运涛[1] 

机构地区：[1]哈尔滨体育学院,黑龙江哈尔滨150008

出　　处：《哈尔滨体育学院学报》2011年第1期16-18,共3页Journal of Harbin Sport University

摘　　要：运用文献资料法、问卷调查法、数理统计法对哈尔滨体育学院高山滑雪场2009~2010年的消费者的特点进行研究,包括滑雪消费者性别、年龄、参与项目、滑雪频率、滑雪动机等,目的是了解滑雪场消费者的消费需要,为制定市场营销计划、调整营销手段提供理论依据,使滑雪场吸引更多的消费者,保证滑雪场的经济效益的稳定增长,进一步推动滑雪场的可持续发展。This article studies on the consumers characteristics between 2009 and 2010 in skiing field of Harbin Institute of physical education,using the methods of literature,investigation and mathematical statistics,which includes the sex,age,project,skiing frequency and skiing motive etc,with the purpose of understanding the consumer＇s expense need in the ski field,and to provide the theory basis for making and adjusting the market plan,so that more consumers could be attracted,and it also could guarantee the economic efficiency growth steady and further promoting the sustainable development of skiing field.

关 键 词：滑雪场 消费者 特点 

分 类 号：G818[文化科学—体育学]