大连与青岛城市营销比较  

Comparison of city marketing between Dalian and Qingdao

作　　者：杜博 

机构地区：[1]大连商业学校,辽宁大连116033

出　　处：《大连海事大学学报（社会科学版）》2011年第2期42-44,共3页Journal of Dalian Maritime University(Social Science Edition)

摘　　要：城市营销为城市创造出独特的品牌资产。大连和青岛采取了两种截然不同的营销方式推进城市发展:大连以环境提升竞争力,青岛则以工业立市。比较大连与青岛的营销模式和营销方式,分析二者城市营销的成果,为其他城市进行营销决策提供参考。City marketing creates particular brand equity for itself.Dalian and Qingdao adopt two different marketing methods to promote themselves.Dalian pays more attention to improve environment to enhance competitive advantage,comparatively,Qingdao develops the city focusing on the industry.This paper compared the marketing pattern and marketing method between Dalian and Qingdao,discussed their city marketing achievement,in order to provide references for other cities to plan the strategy of city marketing.

关 键 词：大连 青岛 城市营销 环境模式 产业模式 

分 类 号：F299.23[经济管理—国民经济]