入境旅游者购物满意度的影响因素研究——以西安市入境旅游者为例  

Study on Shopping Satisfaction of Tourists——A Case of Inbound Tourists in Xi′an

作　　者：陈晓红[1] 赵振斌[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《资源开发与市场》2011年第5期478-480,共3页Resource Development & Market

基　　金：教育部哲学社会科学研究重大课题攻关项目(编号:04ZJD00010);陕西省软科学基金项目(编号:2008KR54);中央高校基本科研业务费专项资金项目资助

摘　　要：根据西安市入境旅游者的购物现状,通过问卷调查的方式获取数据,运用因子分析方法提出影响入境旅游者购物满意度的五个主要因素:旅游购物环境、购物品品质、购物店信誉、服务和价格,使用独立样本T检验和单因素方差进行量化分析,研究了购物者的性别、年龄、学历和职业对各自购物满意度影响的因素,得出商品的价格、品质和购物环境不同购物者有显著差异。Based on the survey data of inbound tourists in Xi′an in 2010,using the factor analysis,this paper proposed three main influencing factors of inbound tourists′shopping satisfaction.They were tourist shopping environment,purchase quality and seller′s reputation.Morover,by means of independent sample T-Test and ANOVA in quantitative research,this paper further discussed influencing factors of inbound tourists′shopping satisfaction based on different genders,ages,educational backgrounds and occupations.Finally,it drew the conclusion that factors of price,connotation and shopping environment were significant related to different genders,ages,educational backgrounds and occupations.

关 键 词：入境旅游者 购物满意度 旅游购物 西安市 

分 类 号：F590.82[经济管理—旅游管理]