渠道关系视角下我国农产品流通模式优化研究  

Optimization of the Circulation Mode of Agri-products in China from the View of Channel Relations

作　　者：梁海红[1] 

机构地区：[1]浙江经贸职业技术学院,浙江杭州310018

出　　处：《改革与战略》2011年第4期88-90,106,共4页Reformation & Strategy

摘　　要：长期以来,导致农产品销售难、农民收入增长慢等问题的一个重要因素就是农产品流通模式落后。与国外农产品流通渠道相比,我国农产品流通渠道体系还存在诸多的弊端。要提高我国农产品流通渠道运行的绩效,解决"小农户"与"大市场"之间的矛盾,关键是对我国农产品流通模式进行优化研究,而在农产品流通模式优化上,渠道关系理论为我们提供了很好的视角。Hard sales in agri-products and slow increase of farmers＇ income,the causes are the less-developed circulation mode.Compare to the circular channel of foreign countries,there still are many problems in our circular mode.To increase the performance of agri-products circular mode and to solve the contradictions between farmers and the market,the key is to optimize the mode,and the theory of channel relations provide us with a good view.

关 键 词：渠道关系 农产品 流通模式 

分 类 号：F304.3[经济管理—产业经济]