基于B2B电子交易市场的零售商最优订购策略  

Optimal ordering strategies with B2B e-marketplaces

作　　者：石晓梅[1,2] 冯耕中[1] 邢伟[3] 汪寿阳[4] 

机构地区：[1]西安交通大学,西安710049 [2]解放军第二炮兵工程学院,西安710025 [3]曲阜师范大学,日照276826 [4]中国科学院数学与系统科学研究院,北京100190

出　　处：《管理科学学报》2011年第4期12-23,共12页Journal of Management Sciences in China

基　　金：国家自然科学基金项目(7067205870971076)

摘　　要：B2B电子交易市场能够为企业提供现货交易、远期合约交易以及产能期权合约交易等交易服务.B2B电子交易市场中交易的期权合约在签订后至到期日之前可再次交易.以此为背景研究了零售商最优采购策略.研究结果表明,期权合约可再次交易为供应链中的零售商提供新的投机渠道,显著地提高了零售商对期仅合约的采购数量,而对与固定供应商签订的长期合约采购数量的影响不明显,因此零售商在线下与网上市场的总订货量将有所增加.最后,对供应链中的采购者、供应商以及第三方B2B电子交易市场提出建议.B2B electronic marketplaces have provided the participants a variety of services,such as spot trade,forward contracts and capacity options.This paper investigates the retailer＇s optimal ordering strategies in a B2B electronic marketplace,where options and forwards contract can be speculated after expiration.Our study shows that when the market liquidity in spot market is mediate,the retailer will use forwards contracts and options as main procurement channels,and spot market as supplementary procurement channel to meet the demand.The expected spot price will be a benchmark for the supplier to set an appropriate forward price.These findings have significant meaning for buyers,suppliers and the third-party B2B e-marketplaces in a supply chain.

关 键 词：电子交易市场 订购策略 期权合约 现货交易 

分 类 号：F253.2[经济管理—国民经济]