恐惧诉求对职业驾驶员安全驾驶态度和行为意向的影响  

Effect of Fear Appeal on Professional Drivers' Attitude & Intention to Safe Driving Behaviors

作　　者：刁薇[1,2] 胥遥山[1,2] 李永娟[1] 

机构地区：[1]中国科学院心理研究所,北京100101 [2]中国科学院研究生院,北京100039

出　　处：《中国安全科学学报》2010年第11期36-41,共6页China Safety Science Journal

基　　金：国家自然科学基金资助(71071149);北京市自然科学基金资助(9112017)

摘　　要：研究以EPPM模型作为理论框架,探讨恐惧诉求对危险驾驶行为(超速和不系安全带)态度和行为意向的作用。54名职业驾驶员在观看交通安全恐惧诉求录像后,完成安全驾驶行为问卷。回归分析表明恐惧诉求的交通事故录像能够改变驾驶员对超速及不系安全带驾驶的态度和行为意向,但作用不完全一致。恐惧情绪唤起通过恐惧情感所引发的威胁评估过程中介对不超速行为意向的影响。最后,对研究的局限和未来的研究进行讨论。The purpose of the current study is to explore the effect of fear appeal on risky driving behaviors（speeding and failure to wear safety belt） based on EPPM（extended parallel process model）.A total of 54 professional drivers answered an unsafe driving questionnaire after watching two traffic fear appeal videos.The results of regression analysis indicated that fear appear can help to improve drivers＇ attitude and intention to safety driving despite that the effect was not completely consistent.The process of threat appraisal mediates the influence of fear arousal on the non-speeding behavior intention.The practical implication,limitation and future direction were discussed at the end of the article.

关 键 词：危险驾驶行为 恐惧诉求 拓展平行反应模型(EPPM) 超速 系安全带 

分 类 号：X951[环境科学与工程—安全科学]