知识发现技术在汽车CRM中的应用与实例  

Example and Application about Knowledge Discovery in Database in Automobile Customer Relationship Management

作　　者：巴兴强[1] 张丽莉[1] 

机构地区：[1]东北林业大学交通学院,哈尔滨150040

出　　处：《图书情报工作》2011年第10期118-120,73,共4页Library and Information Service

摘　　要：以客户为中心的CRM(客户关系管理)系统在汽车营销领域具有重要作用,它可以帮助企业更好地了解客户需求,改善企业与客户的关系,提高客户满意度,从而提升汽车营销企业的竞争实力。知识发现技术在CRM中的应用,使得CRM系统向智能化的方向发展,有助于汽车营销企业预测业务的发展趋势,并帮助企业挖掘潜在新客户和保留老客户,使企业处于更加有利的竞争位置。Customer Relationship Management （CRM） system, which focuses on customers, plays an important role on automobile marketing; it could help enterprises understand customers requirement better, then improve the relationship between them, and increase the customer＇ s satisfaction degree, and thus improve the enterprises competitive strength. The application of Knowledge Discovery in Database （KDD） could direct CRM system into an intelligent development, help automobile marketing enterprises forecast the development direction, and help them dig the new customers and maintain the former, and then make enterprise in a position of more competitive strength.

关 键 词：知识发现 信息分析 汽车营销 CRM 

分 类 号：F426.471[经济管理—产业经济] F274