基于消费者类型的耐用品租赁定价研究  

Study of Durable Goods Rental Pricing Based on Consumer's Type

作　　者：张翔[1,2] 谭德庆[1] 

机构地区：[1]西南交通大学经济管理学院,成都610031 [2]四川建筑职业技术学院,德阳618000

出　　处：《世界科技研究与发展》2011年第2期347-349,353,共4页World Sci-Tech R&D

基　　金：国家自然科学基金项目(70371045)

摘　　要：基于消费者类型,从效用角度分析了新、旧耐用品对消费者的市场覆盖;讨论了耐用品垄断商在两周期上最优租赁定价策略及相关特征。发现第一期新耐用品的最优租赁定价高于第二期新耐用品的最优租赁定价,但第一期新耐用品的市场覆盖高于第二期新耐用品的市场覆盖;垄断商在第一期对新耐用品的最优租赁定价先随着耐用度的增加而增加,然后随着耐用度的增加而下降,在第二期,新耐用品的最优租赁定价不受耐用度影响。The new and used durable goods market share from the consumer＇s utility is analysed based on the consumer＇s type. The optimal rental pricing of the durable goods monopoly in the two periods is discussed. It＇s obtained that the optimal rental pricing of the new durable goods in the first period is higher than in the second period,but the market share of the new durable goods in the first period is higher;The optimal rental pricing of new durable goods is increasing with the durability of the durable goods in the first period at first, then decreasing ; The durability of the goods has no effect on the optimal rental pricing of the new durable goods in the second period.

关 键 词：垄断商 消费者类型 耐用品 消费者效用 租赁定价 

分 类 号：F717[经济管理—产业经济]