大学生用户心智模型测量研究  

An Investigation on Measuring Undergraduates Mental Models

作　　者：钱敏[1] 朱晶晶[1] 张红[1] 

机构地区：[1]南京理工大学信息管理系,江苏南京210094

出　　处：《情报科学》2011年第5期752-756,762,共6页Information Science

基　　金：国家社会科学基金项目(08BTQ036)

摘　　要：网站的有效性使用研究中,网站信息可理解性是重要因素,心智模型理论是用户理解的重要研究方向。通过考察国外信息用户心智模型的研究,借鉴相关心智模型测量方法,组织南京理工大学部分大学生进行了两期商品描述的心智模型测量实验,来考察网站设计者的心智模型和用户心智模型的匹配度。实验中我们提出了一套心智模型的测量方法,并以电子商务网站的分类体系为研究对象,得到了四类用户心智模型。In study of effectiveness of using website,the website information intelligibility is an important factor;mental model theory is an important research direction.By reviewing the information users＇ mental model of abroad study,referencing measurement methods related to mental models,we chose some students of Nanjing University of science and technology,organized two goods described experiments to measure their mental models,and study the mental model＇s matching degree between web designers and users.We proposed a set of methods measuring mental model in experiments,and put e-commerce site classification system as the research object,at last we got four types of user mental models.

关 键 词：大学生 心智模型 测量研究 实验分析 

分 类 号：G350[文化科学—情报学]