重大节事的经济效应实证研究——以北京奥运会的市场反应为切入点  

An Empirical Study on the Economic Effect of Mega-festival Event——Taking the Market Reaction of 2008 Beijing Olympic Games as Point of Tangency

作　　者：刘亭立[1,2] 王诚庆[1] 

机构地区：[1]中国社会科学院财政与贸易经济研究所,北京100836 [2]北京工业大学经济与管理学院,北京100124

出　　处：《旅游学刊》2011年第5期84-89,共6页Tourism Tribune

基　　金：中国博士后科学基金资助项目(20090460450);北京市属高等学校人才强教计划资助项目(PHR201008308)(PHR201008308)~~

摘　　要：文章基于公司层面,以北京奥运会为例研究了重大节事的经济效应;采用事件研究法和趋势分析法,选择奥运板块上市公司为研究样本,实证检验了奥运会这一重大节事的短期与长期经济效应。研究发现,从短期来看,申奥成功事件具有显著的经济刺激效应;从长期来看,奥运筹备期间体现出一定的财富积累效应。总体上来说,研究证实,北京奥运会的经济影响在微观层面是有限的,这一结论适用于经济总量较大情况下重大节事的经济影响评价,对于重大节事的管理与参与有一定的借鉴意义。Taking the market reaction of 2008 Beijing Olympic Games as point of tangency,the paper studies both short-term and long-term microeconomic effects on mega-events by using event study method and trend analysis.Employing the financial data of listed companies that are affected by Beijing Olympic Games,the study finds that the successful bid for the 2008 Olympic Games brought more distinct economic stimulating effects than the games period did and related industrial companies gained long-term effect on profits.The study indicates that the economic impact of the Games is limited in terms of microeconomy.This conclusion also fits to the economic assessment of mega-events in the case of a larger economic scale and is of certain referential significance to managers and participants of mega-events.

关 键 词：重大节事 奥运 经济效应 

分 类 号：F592.7[经济管理—旅游管理] F224[经济管理—产业经济]