浅析烟草产品经销中的营销观念导向功能  

Analysis on Guidance Function of the Marketing Concept in Tobacco Products Distribution

作　　者：阎英 罗冰[2] 

机构地区：[1]西安市长安区烟草专卖局,西安710004 [2]西安财经学院,西安710100

出　　处：《价值工程》2011年第14期63-64,共2页Value Engineering

摘　　要：烟草商业企业在当前虽然为推进经济发展做出了巨大贡献,但又因经营产品的特殊性而受到非议,加之有关管理制度的约束,使得其在市场经济条件下谋求自身发展的难度较大。而从适应市场考验的角度出发,借助营销观念的调整及相应的营销策略技巧的应用,烟草商业企业仍然可以取得长足的发展。Although the tobacco commercial enterprise made great contributions to promote the economic development,they are criticized because of the particularity of its products.And the constraints of the relevant management system make bigger difficulty to their own development under market economy conditions.But from the angle of adapting to market test,with the help of marketing concept adjustment and the applications of corresponding marketing strategy skills,tobacco commercial enterprise can still make rapid progress.

关 键 词：烟草商业企业 营销观念 品牌营销 服务营销 

分 类 号：F769[经济管理—产业经济]