肇庆星湖风景区开发现状、问题与对策  

Development Situation,Problems and Countermeasures of Zhaoqing Star Lake Scenic Area

作　　者：伍锋[1,2] 

机构地区：[1]暨南大学管理学院,广州510632 [2]江门职业技术学院,江门529090

出　　处：《价值工程》2011年第15期148-149,共2页Value Engineering

摘　　要：本文在对肇庆星湖风景区资源与产品开发现状的分析下,指出景区存在资源转化产品能力欠缺、品牌建设滞后、营销缺乏针对性、产品互动性不强、旅游够物品开发乏力、部分设施设置不合理等六个方面的问题。基于此,论文提出了立足创新、转换市场定位、深化品牌建设、变革景区管理等四个对策。In this paper, Zhaoqing Star Lake scenic area on the resources and product development, the status quo analysis, pointed out that the scenic area there is lack of capacity resources into products, brand building lags behind, the lack of targeted marketing, product interaetion is not strong, weak development of tourism and shopping items, some facilities are not reasonable in six aspects. Based on this, paper presents an innovative, conversion market positioning, deepen brand building, change management, etc. four responses scenic spots.

关 键 词：景区开发 创新 品牌 肇庆星湖风景区 

分 类 号：F590[经济管理—旅游管理]