浅谈衡阳人文旅游资源的有效传播  

A brief talk on Hengyang culture tourism resources of effective communication

作　　者：陈建平[1] 屈中正[1] 

机构地区：[1]湖南环境生物职业技术学院旅游与环境工程系,湖南衡阳421005

出　　处：《湖南环境生物职业技术学院学报》2011年第1期44-47,共4页JOurnal of Hunan Environment Biological Polytechnic

基　　金：湖南省教育厅资助项目(编号:09C1154)

摘　　要：衡阳是一座具有两千多年的历史文化名城,有着丰厚的历史文化遗产和丰富的人文旅游资源,但传播效果不尽理想是衡阳人文旅游资源开发过程中的一个瓶颈.通过对衡阳人文旅游资源特点与优势的分析,结合衡阳人文旅游资源的传播困境,试探性提出实现衡阳人文旅游资源有效传播的建议.参5.Hengyang city is a cultural city with two thousand years of history,which has a rich historical and cultural heritage and humane resources.But the effect of spreading is not too ideal,and it has become a bottleneck in the humane resources developing process in Hengyang city.Through analyzing the features and advantages of the humane resources in Hengyang city,and combining with the spreading dilemma of the humane resources,this thesis tentatively offer some suggestion to achieve effective spreading of the humane resources in Hengyang city.5refs.

关 键 词：旅游 人文资源 衡阳 传播 

分 类 号：F590[经济管理—旅游管理]