PIS:药品入市的身份战略  

PIS:The Identity Strategy of Getting Into Market of Medicine

作　　者：王恕[1] 杨文展[1] 

机构地区：[1]沈阳药科大学工商管理学院,沈阳市110015

出　　处：《中国药房》1999年第4期147-148,共2页China Pharmacy

摘　　要：目的：引导医药企业导入ＰＩＳ战略。方法：全面论述药品ＰＩＳ的构成内容，即药品基础系统、药品应用基础系统和药品应用推广系统。结果与结论：药品ＰＩＳ适应中国医药市场现状，医药企业应导入ＰＩＳ战略。OBJECTIVE: To guide pharmaceutical enterprises to introduce PIS strategy. METHODS: The PIS of medicinehas been comprehensively discussed, including the foundation system, the foundation and application system and the dissemi-nation and application system of medicine. RESULTS & CONCLUSIONS: The PIS of medicine fits in with the current situa-tion of drug market in China and the pharmaceutical enterprises should introduce PIS strategy.

关 键 词：PIS 战略 品牌 商标 包装 药品 

分 类 号：R97[医药卫生—药品]