廊坊市体育健身娱乐市场现状调查与对策分析  

Analysis of Strategies on the Fitness and Recreation Market in Langfang City

作　　者：赵文阁[1] 王立男[1] 曾玮[1] 

机构地区：[1]北华航天工业学院体育部,河北廊坊065000

出　　处：《北华航天工业学院学报》2011年第2期54-56,共3页Journal of North China Institute of Aerospace Engineering

基　　金：2010年廊坊市哲学社会科学研究课题(2010109)

摘　　要：本文采用问卷调查、文献资料、观察、数理统计、逻辑分析等研究方法,对廊坊市体育健身娱乐经营单位的基本情况、经营状况和居民体育健身娱乐消费情况进行了调查研究,揭示了市场供求的现状特征及存在的问题,并据此提出了拓展廊坊市体育健身娱乐市场的若干对策。This paper presented the current status and business operation of some fitness and recreation units,and it investigated the consumption trend of the local residents in Lang fang.Based on the methodologies of questionnaire,documentation,observation,mathematical statistics and logical analysis,this paper discovered the present features of the demand of market and the existing problems.Moreover,it purposed the strategies on exploiting the fitness and recreation market of Lang fang City.

关 键 词：体育健身 娱乐市场 廊坊 对策 分析 

分 类 号：G811.4[文化科学—体育学]