讨价还价的博弈模型及其现实补充  

The Bargaining Game Theory Model and its Realistic Supplement

作　　者：周筱莲[1] 庄贵军[2] 

机构地区：[1]西安财经学院,陕西西安710100 [2]西安交通大学,陕西西安710043

出　　处：《西安财经学院学报》2011年第3期5-9,共5页Journal of Xi’an University of Finance & Economics

基　　金：国家自然基金资助项目(70972102);陕西省软科学计划项目(2008KR106)

摘　　要：讨价还价的博弈模型揭示了讨价还价的本质,即讨价还价的结果反映双方的力量对比。但是讨价还价的博弈模型与现实生活中讨价还价的具体行为又有许多不相符合之处。文章在分析讨价还价博弈模型的基础上,提出讨价还价博弈论模型的一个现实补充,更好地解释现实世界中的讨价还价行为。The bargaining game theory model reveals the essence of bargaining,which is the power of each part reflected by the results of bargaining.However,there are big differences between the model and the real bargaining behaviors.Based on analyzing the bargaining game theory model,this paper proposes a realistic supplement to the bargaining game theory model for better explaining the real bargaining behaviors in reality.

关 键 词：市场营销 讨价还价 合作性博弈 竞争性博弈 

分 类 号：F714[经济管理—产业经济]