长三角一体化下的皖江城市带体育旅游产业发展战略研究  

Research on the development Strategy in Sports Tourism Industry in cities in the Wanjiang region in the Contextof the Integration of the Yangtze River Delta

作　　者：徐正旭[1] 秦纪强[1] 

机构地区：[1]安徽科技学院体育教学部,安徽蚌埠233100

出　　处：《南京体育学院学报（自然科学版）》2011年第2期7-11,共5页Joournal of Nanjing Institute of Physical Education:Natural Science

基　　金：安徽省教育厅人文社会科学研究项目(2009sk432)

摘　　要：基于长三角一体化趋势和皖江城市带承接产业转移政策,在文献查询、实地调查、专家访谈的基础上,采用SWOT现代产业现状分析方法对皖辖区体育旅游进行现状分析,以探讨皖江城市带体育旅游发展对策。结果:(1)皖江城市带发展体育旅游产业具有资源丰富、知名度高、文化底蕴丰富等内在优势及优惠政策、便利交通等外部优势;(2)存在经济支撑力不足、产品开发不合理、高级管理人才匮乏、环境污染、激烈的外部竞争等问题;(3)要发展辖区体育旅游产业应从以下几方面着手:强化政府职能、加大开发精品力度,做好时空规划,提升管理水平及品牌知名度,实施产业化经营模式,加快与长三角地区一体化进程。Based on the policy of the ntegration of Yangtze River and undertake industrial transferr of Wanjiang region.The research,adopting the SWOT Analysis methods of modern industrial（aims at the evaluation of development in enterprise） is established on documents,surveys,expert interviews.the results show ：（1）The cities in the Wanjiang region has a rich,well-known cultural heritage inherent advantages and preferential policies,convenient transport and other external advantages.（2） there is insufficient support for economy,rational development of products and management of an unreasonable lack of personnel and other disadvantages,in addition confronted with environmental pollution,the Yangtze River Delta fierce external competition.（3） to develop the sports tourism industry of the cities in the Wanjiang region from the following aspects： strengthening government,and increase efforts to develop quality,better planning the space strategy,enhance the management level and brand awareness,to implement the industrial mode,an fostering the integvation process with the Detta area.

关 键 词：皖江城市带 体育旅游产业 发展战略 

分 类 号：G895[文化科学—体育学]