网络传播环境下的高校传媒运作探究  

On College Media Operation Mechanism under the Environment of Network Transmission

作　　者：刘惠兴[1] 

机构地区：[1]惠州学院党委宣传部,广东惠州516007

出　　处：《惠州学院学报》2011年第2期55-57,共3页Journal of Huizhou University

基　　金：广东省哲学社会科学规划学科共建项目(编号GD10XXW02)

摘　　要：网络传播带来了传播环境的改变,也给高校宣传思想工作带来了新的机遇和挑战,我们只有通过加强新闻策划、拓宽新闻采集渠道、提高新闻信息质量、理顺审核程序、注重信息反馈和危机处理,才能充分发挥高校传媒的传播影响力。Network transmission brings the change of propagation environment as well as the new opportunities and challenges to college publicity work.College media can make full use of its influence by strengthening news planning,broadening news gathering channels,improving news quality,straightening out the procedures,and paying attention to the information feedback and crisis management.

关 键 词：网络传播 高校传媒 运作 

分 类 号：G211[文化科学—新闻学]