中美名人电子杂志比较研究  

Compared between Chinese and American Celebrities Electronic Magazines

作　　者：刘晓兰[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2011年第3期85-89,共5页Publishing Journal

摘　　要：比较中美名人电子杂志的内容风格、目标受众及盈利模式。与美国同类杂志成熟的运作模式相比,我国名人电子杂志内容缺乏深度、目标受众流动性大、盈利模式不清晰。这些制约着中国名人电子杂志的进一步发展。Compare from the aspects of content styles,target audiences and profit models,and find many differences between digital celebrity magazines in China and in the US.As against their American counterparts,shallow content,lacking of unique style,excess fluidity of target audiences and obscure profit models are the main factors that restrict the development of Chinese celebrity magazines.

关 键 词：电子杂志 名人 盈利模式 数字出版 

分 类 号：G239[文化科学]