电子商务环境下武汉会展业的发展趋势研究  

Development Trend of Exhibition Industry of Wuhan in the E-commerce Environment

作　　者：张伟年[1] 王莉娟[1] 

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073

出　　处：《物流工程与管理》2011年第4期127-130,共4页Logistics Engineering and Management

摘　　要：随着网络经济的发展,网上虚拟会展应运而生,并和现实实物会展相互补充,共同发展。新的机遇和挑战促使武汉会展业立足创新,充分利用现代电子商务与服务技术,努力拓展其地域空间和业务空间。武汉会展业加快建设一个设计独特、功能完善、操作方便的虚拟会展商务平台极具可行。With the development of Web Econimics,network exhibition came into being.Network and reality exhibition complement each other and develop together.New opportunities and challenges are promoting exhibition industry of Wuhan,which based on innovation,make full use of modern technology,electronic commerce and service,efforts to expand its geographical space and space.Exhibition industry of wuhan shoud speed up the construction of virtual exhibition business platform,which is a unique design,complete functions,convenient operation platform,most of all it is most feasible.

关 键 词：网络虚拟会展 电子商务 创新 

分 类 号：F623[经济管理—产业经济]