沿街商业建筑立面广告位的改造设计思考  

Modification design of the advertisement on the commercial building facade along the road

作　　者：席文川[1] 杨彩虹[1] 王旭彤[1] 石丽丽[1] 

机构地区：[1]河北工程大学建筑学院,河北邯郸056038

出　　处：《河北工程大学学报（自然科学版）》2011年第1期37-40,共4页Journal of Hebei University of Engineering:Natural Science Edition

摘　　要：针对沿街建筑立面改造中的商业广告位存在的杂乱、种类繁多、材质不一等问题,以邯郸市前进大街沿街商业建筑立面改造工程为例,依据相关城市法规条例从整体性、统一性、主从性、控制引导性等4个方面对商业建筑广告位进行改造设计。通过统一尺寸、规范设计,对街区内无序设置的商业广告位的整合;将广告位的元素秩序化、组织化、合理化地融入既有建筑立面的设计中;保护主要的建筑立面,拆除次要的广告位;通过广告位设计将一些商家原本定型的店铺招牌以规划设计手段进行控制,并引导其进行广告安装设计,以满足整条街区风格协调的目的。The advertisement on the commercial buildings along the road was designed to overcome the common problems such as the disorder,the diversified forms, the various meterials from the following 4 aspects： the integration,the unity, submissiveness and instructive,taking the reconstruction project of the commercial building facade in Qianjing avenue of Handan.The disorderly commercial advertisements were uniformed by unifying the size and regulating the design.The elements of the commercial advertisements was ordered,organized and rationalized to integrate into the existing design of commercial building facade.The dominant building facade should be protected and the subordinate removed.The existing shop sign was redesign by advertising project and installation design to cohere with the style of the whole street.

关 键 词：广告位 建筑立面 商业建筑 

分 类 号：TU201[建筑科学—建筑设计及理论]