从“以人为本”角度提升跑马山的旅游价值  

On the Promotion of the Tourist Value of Paoma (Horseracing) Mountain from a Human-oriented Perspective

作　　者：杨建容[1] 

机构地区：[1]四川民族学院旅游系,四川康定626001

出　　处：《内江师范学院学报》2011年第5期88-90,共3页Journal of Neijiang Normal University

摘　　要：位于"情歌故乡"的跑马山,是藏区著名的神山之一,优势的资源却不能令前往的游客满意,究其原因就是在开发过程中忽略了"人"的因素。所以,以科学的发展观为指导,坚持以旅游者为本、以社区居民为本、以旅游从业人员为本,全面提升跑马山的旅游价值具有重要现实意义。Located in the hometown of love songs,the Paoma（horseracing） Mountain is one of the magic ones.Though its resource is unique,it can hardly satisfy tourists.It may be because of the negligence of human factors in its development.Therefore,it is of great significance to promote the tourist value of Paoma Mountain.For such a purpose,we should take scientific view of development as the guiding principle,the tourists,local habitants and the employees as orientation.

关 键 词：科学发展观 跑马山 旅游价值 以人为本 

分 类 号：F592.7[经济管理—旅游管理]