网络评论的议程设置功能在高校网络中的运用  

On the Application of Agenda-setting of Net Comment to the University Network

作　　者：张蕾[1] 李修尚[1] 

机构地区：[1]内江师范学院文学与新闻传播学院,四川内江641100

出　　处：《内江师范学院学报》2011年第5期114-117,共4页Journal of Neijiang Normal University

基　　金：内江师范学院科研项目"网络新闻评论的议程设置研究"成果(项目编号:06NJS-14)

摘　　要：校园网上的评论类信息已成为影响高校学生思想和行为的重要因素,校园网上的网络评论以"知觉模式"、"显著性模式"、"优先顺序模式"的机制进行议程设置。高校网络管理者可以利用网络评论的议程设置功能,引导网络舆论。通过采取主动建构校园热门话题,增强参与意识,为师生提供更广泛的对话空间等一系列措施营造和谐、理性、积极向上的网络环境和网络氛围,使大学校园网成为学生们的沟通桥梁和精神家园。The comments on the campus network have become an important factor influencing students＇ thoughts and behaviors.Such comments are set according to the modes of consciousness,prominence and superiority.And the web administrators can make use of the agenda-setting function to guide the public opinion.For such a purpose,they can find some hot topics on campus to stimulate students＇ interest in participation and provide more space for the interaction between students and their teachers.These may help to create a harmonious,rational and positive environment and atmosphere on web and hence make the campus net become the students communicative bridge and spirit home.

关 键 词：校园网 网络评论 议程设置 

分 类 号：G647[文化科学—高等教育学]