河北省商业体育俱乐部消费者现状调查  

Survey on the Present Situation of the Consumers in Hebei Conmmercial Sports Clubs

作　　者：赵小坤[1] 李武[1] 

机构地区：[1]唐山学院体育部,河北唐山063000

出　　处：《河北体育学院学报》2011年第3期23-25,共3页Journal of Hebei Sport University

基　　金：2010年度河北省社会科学发展研究课题(201003240)

摘　　要：采用文献资料法、调查法、访谈法和数理统计法,对河北省商业体育俱乐部消费者的消费情况进行调查研究,从性别、年龄、职业、收入、锻炼目的、运动项目和对俱乐部价格的满意度等方面把握消费者的特征,并在此基础上提出河北省商业健身俱乐部发展的对策,旨在为河北省商业体育俱乐部的经营和发展提供依据和参考。With the method of literature review,investigation,interview and mathematical statistic,this paper aims to conduct an investigation on the present consuming situation of the consumer community in Hebei commercial Sports clubs.It studies the consumers＇characteristics in terms of sex,age,professiona,income,aim of exercise,degree of satisfaction to the price of the clubs and so on.Based on this it also puts forward countermeasures to Hebei commercial sports clubs and presents reliable proofs and reference to the management and development of Hebei commercial sports clubs.

关 键 词：河北省 商业体育俱乐部 消费者 现状 

分 类 号：G80-052[文化科学—运动人体科学]