我国文化旅游演出项目开发研究——以首批国家重点旅游演出项目为例  

Research on Development of Cultural Tourism Performance Project in China─A Case Study of the First National Key Tourism Performance Projects

作　　者：梁永康[1] 郑向敏[1] 

机构地区：[1]华侨大学旅游学院,泉州362021

出　　处：《企业活力》2011年第5期38-40,共3页Enterprise Vitality

摘　　要：近年来国内文化旅游演出市场发展迅速。分析其影响因素、选择开发模式以及表现形式成为一项文化旅游演出项目开发成败的关键。旅游地可以结合当地资源、旅游市场、产业和品牌,通过打造精品文化旅游演出项目来推动旅游业发展。In recent years,the market of cultural tourism performance developed rapidly in China.Analyzing the influence factors,and choosing the development mode and form has become the key of success or failure for a cultural tourism performance project.The travel district could combine with the local resources,tourism market,industry and brand,and develop a high quality cultural tourism performance project to promote tourist industry.

关 键 词：文化旅游 旅游演出 项目开发 

分 类 号：F590[经济管理—旅游管理]