品牌驱动战略下的农业产业集群供应链体系研究  

Research on Supply Chain System of Agricultural Industry Cluster under Brand Driving Strategy

作　　者：易正兰[1] 

机构地区：[1]新疆财经大学工商管理学院,乌鲁木齐830012

出　　处：《企业活力》2011年第5期45-47,共3页Enterprise Vitality

基　　金：2009年度国家社科基金项目"新疆现代林果产业体系发展中的市场建设和创新研究"(编号:(09)XJY(022)西部项目);新疆维吾尔自治区高等学校科研计划重点项目"新疆林果产业集群培育与林果产品供应链整合构建研究"(编号:XJEDU2010I48)的阶段性成果

摘　　要：通过农产品供应链"子网络"对农业产业集群内部网络结构进行重塑,有利于提高农业产业集群网络组织化程度。农业产业集群内各个核心企业通过品牌驱动战略对供应链进行协调,促进本企业供应链竞争力的提升以及农业产业集群区域品牌竞争力的提升。应采取相应措施落实品牌驱动战略下的农业产业集群供应链体系构建。Rebuilding interior network structure of agricultural industry cluster is favorable to develop agricultural industry clusters network organization.Through brand driving strategy,each core enterprise in Agricultural industry cluster coordinates supply chain,thus it can promote the enterprise supply chain competitiveness and regional brand competitiveness based on agricultural industry cluster.We should take corresponding measures to implement the construction of supply chain system of agricultural industry cluster under brand driving strategy.

关 键 词：品牌驱动战略 农业产业集群 供应链体系 

分 类 号：F327[经济管理—产业经济]