MengNa,a Lipstick Index for Hosiery Economy  

作　　者：Zhao Hong 

出　　处：《China Textile》2011年第5期52-54,共3页中国纺织（英文版）

摘　　要："It’s one small step for man,one giant leap for mankind." This is not what MengNa’s owner says,Mr. Zong Guyin was thinking of these words when he signed a pact with China National Space Administration,believing this is a small step for business,but a giant leap for his brand strategy implementation for the company. MengNa,a famous hosiery brand,and a name of the hosiery company in China,and a lipstick index for hosiery economy,as many believe so.＂It＇s one small step for man, one giant leap for mankind.＂ This is not what MengNa＇s owner says, Mr. Zong Guyin was thinking of these words when he signed a pact with China National Space Administration, believing this is a small step for business, but a giant leap for his brand strategy implementation for the company. MengNa, a famous hosiery brand, and a name of the hosiery company in China, and a lipstick index for hosiery economy, as many believe so.

关 键 词：袜业 经济 口红 品牌战略 国家航天局 针织品 中国 企业 

分 类 号：F426.86[经济管理—产业经济] F127