麦克卢汉“冷”、“热”媒介悖论:基于“清晰度”与“心理参与”的研究  

McLuhan's "Hot" and "cool" media Paradox:Based on the Studies of "Clarity" and "Psychology Participation"

作　　者：张景云[1] 

机构地区：[1]北京工商大学商学院,北京100048

出　　处：《国际新闻界》2011年第5期35-40,共6页Chinese Journal of Journalism & Communication

摘　　要：麦克卢汉的媒介"冷热论"一直困扰着学界。因为笼统地从信息清晰度和受众心理参与程度考察,往往得出相反的结论,形成媒介"冷""热"悖论。笔者从"抽象数据清晰度"和"具象数据清晰度"两个维度对"清晰度"性质进行甄别,从"感知参与"和"思维参与"两个维度对"心理参与"性质进行区分,揭示悖论产生的原因,对"清晰度"与"心理参与"的相关性进行了重新审视,并对不同媒介的"冷"、"热"属性进行了具体分析。The ＂Hot＂ and ＂cool＂ media theory has been argued since it was born. From the aspect of information clarity and audience participation generally, the theory draws an opposite conclusion and falls into paradox. The author firstly reveals the reasons hidden in the paradox, then looks into the relevance between the ＂clarity＂ and ＂psychology participation＂, and finally give out the ＂hot＂ and ＂cool＂ features of different media specifically.

关 键 词：麦克卢汉 媒介“冷热论” 清晰度 心理参与 

分 类 号：G206[文化科学—传播学]