以“人本金融”价值理念推动金融文化的创新  

作　　者：张鹏超[1] 

机构地区：[1]浙江金融职业学院,浙江杭州310018

出　　处：《浙江金融》2011年第5期78-80,共3页Zhejiang Finance

基　　金：2010年浙江省社科联研究课题<马克思开辟的人学道路>(2010N67)阶段成果

摘　　要：哲学意义上的金融文化是指金融活动参与各方在金融交易中形成的金融观念、价值取向、道德准则和法律规范;金融文化创新的根本动力是消费者需求的满足。金融文化随着人的需要的发展而不断发展。金融文化创新的直接动力是金融活动参与者对资本利润的追逐。以"人本金融"价值理念推动金融文化的创新,要促进人的需求的不断升级和发展,引导人们追求完整意义上的幸福和促进人的创新能力的发展。The financial culture in philosophy is the financial ideas and values, moral guidelines and legal norms in financial activities. The fundamental power of innovation on financial culture is the satisfaction of consumer demand. The financial culture is developed with the development of people need. The power of innovation on financial culture is the pursuit for capital profit of the financial activities. With＂People-centered financial＂to promote the innovation of financial cultural , the people needs should be escalated, and the people should be led to seek the full sense of happiness ,and the innovation capabilities of people should be developed.

关 键 词：金融文化创新 人的需要 人本金融 

分 类 号：F832[经济管理—金融学]