福建省蔬菜出口贸易SWOT分析  

SWOT analysis on Fujian vegetables export

作　　者：陈丽凤[1] 

机构地区：[1]福建农林大学经济与管理学院,福建福州350002

出　　处：《台湾农业探索》2011年第2期38-41,共4页Taiwan Agricultural Research

摘　　要：分析福建蔬菜出口贸易发展状况,对福建蔬菜出口进行SWTO分析,提出促进福建省蔬菜出口对策,包括把握市场需求,生产有机蔬菜;促进蔬菜出口市场多元化,增加出口渠道;实行品牌战略,提高出口蔬菜的市场知名度;做好定价策略,促进福建蔬菜的出口;争取有机蔬菜认证,规避技术性贸易壁垒等。By analyzing the development of Fujian＇s vegetables export trade and applying SWOT analysis to Fujian vegetable exports,this paper proposes various measures to promote export of vegetables in Fujian,including grasping the market demand and producing organic vegetables;promoting the diversification of Fujian vegetables export market and increasing the export channels;implementing brand strategy and improving the market awareness of Fujian export vegetables;developing pricing strategies to promote the export of Fujian′s vegetables;and striving for organic certification of vegetables to avoid the technical barriers to trade,etc.

关 键 词：蔬菜 出口贸易 SWOT分析 福建省 

分 类 号：F752.62[经济管理—国际贸易]