新媒体在灾难报道中实施舆论引导的若干问题  

Analyzing the Advantages and Disadvantages of New Media Public Opinion Guiding in Disaster Coverages

作　　者：蒋晓丽[1] 王亿本[1] 

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《湘潭大学学报（哲学社会科学版）》2011年第3期149-152,共4页Journal of Xiangtan University:Philosophy And Social Sciences

基　　金：国家社科基金重大招标项目"新形势下提升舆论引导力对策研究"(项目编号:08&ZD060)阶段性成果

摘　　要：新媒体灾难报道的舆论引导主体的亲和力强,但公信力不足;舆论过程引导的参与力、聚合力强,但理性思考力不足;舆论目标实现的衍播力强,但规范力不足;舆论系统控制的观察力强,但控制力不足。分析这些问题的长与短,以便在灾难报道中扬长避短,有效利用新媒体实施舆论引导。In new media disaster coverages,the subjects of public opinion guiding have strong affinitive ability but lack of credibility.The process of public opinion guiding has forceful participative ability and strong aggregative ability but lack of rational thinking ability.The objective achievement of public opinion guiding has strong broadcast ability but lack of normative force.Public opinion guiding system control has strong observative ability but lack of control ability.To distinguish these advantages and disadvantages and avoid the weaknesses in effective implementation of new media can guide the public opinion in the disaster coverages.

关 键 词：新媒体 灾难报道 舆论引导 问题 

分 类 号：G20[文化科学—传播学]