由台湾代工企业发展看山东造船业的转型升级之路  

作　　者：殷秀玲[1] 

机构地区：[1]山东政法学院商学院

出　　处：《企业经济》2011年第4期117-120,共4页Enterprise Economy

基　　金：山东社科规划项目"加快我省加工贸易转型升级的对策性研究"(批准号:09CJGZ51)阶段性成果

摘　　要：山东省造船业的发展具有得天独厚的优势,但目前主要以船体制造的来料加工贸易为主,转型升级迫在眉睫。对于转型升级的方向,学界的主流声音是走品牌之路,认为只有自主品牌才能摆脱加工贸易微利的困境。文章通过对台湾代工产业案例的分析,认为如果能够提高自主创新能力和市场判断意识,加工贸易企业同样可以获得长期稳定的发展,自主品牌并不能保证较高的获利率。山东造船业的转型升级不能以创立自主品牌为唯一途径,而应当不断增强自身能力,改变与跨国公司不对等的互相依赖关系,扩大自己在国际分工网络中的掌控地位,只有这样,才能在弱肉强食的造船市场竞争中维持获利成长的位置。The ship-building industry＇s development in Shandong Province has unique advantages,but at present the processing trade accepting customers＇materials dominates the shipbuilding industry so that its transformation and upgrading is urgent.Through the analysis on the cases of Taiwan outsourcing industry＇s development,this paper believes that if independent innovation capability and market judging awareness can be improved,processing trade enterprises can also obtain long-term and stead development,and own brand cannot guarantee high profit rate.The transformation and upgrading of Shandong shipbuilding should not take creating own brands as sole path and must continue to improve its strength,change unequal interdependence with multinational corporations,and expand the dominance in international division.Only by doing this,can Shandong shipbuilding maintain its position of making profits in the competition of shipbuilding industry with the law of the jungle.

关 键 词：山东造船业 转型升级 台湾代工产业 发展 

分 类 号：F752.8[经济管理—国际贸易]