基于网络团购的民族地区旅行社电子商务发展研究  

Travel Agency E-commerce Development Research Based on Network Group Buying in National Regions

作　　者：谢娟[1] 王兆峰[1] 

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《资源开发与市场》2011年第6期566-568,534,共4页Resource Development & Market

基　　金：教育部新世纪人才支持计划项目"区域旅游发展与管理"湖南科技创新团队支持计划项目(湘财教[200870])

摘　　要：网络团购已经逐渐发展成为一种新兴的电子商务模式,团购产品的覆盖范围也已非常广泛。揭示了民族地区旅行社电子商务发展与网络团购的内在相关性和作用机理,并探讨了适合民族地区旅行社电子商务发展的网络团购模式,提出了发展民族地区旅行社电子商务的思路与对策。Network group buying had gradually developed into a new mode of electronic business affairs,group buying product coverages widely.This paper revealed the development of travel agency E-commerce in national regions of the internal correlation and mechanism of network group buying,and explored the development of travel electronic commerce network group buying mode in national regions,and finally put forward the development ideas and countermeasures of travel E-commerce in national regions under the network group buying mode.

关 键 词：民族地区旅行社 电子商务 网络团购 

分 类 号：F592.61[经济管理—旅游管理]