欠发达地区高校市场营销教学的思考——以吉首大学为例  

On Marketing Teaching in Universities of the Undeveloped Regions——Take Jishou University as an Example

作　　者：杨宗锦[1] 

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《高教论坛》2011年第6期73-75,共3页higher education forum

摘　　要：欠发达地区经济总体落后,高校市场营销教学受到了严重制约,为了达到市场营销学课程教学自身的要求和落实《国家中长期教育改革和发展规划纲要(2010-2020年)》,以吉首大学为例,结合欠发达地区的实际情况,提出欠发达地区高校市场营销教学思路。Economics is lagging in the undeveloped regions overall,the marketing teaching of university is restricted severely in the region＇s,in order to achieve the requirements of marketing teaching and the implementation of ＂the national long-term education reform and development program（2010-2020）＂,combined with the actual situation of undeveloped regions,this article proposes how to make marketing teaching in university of the undeveloped regions—illustrated by the case of Jishou University.

关 键 词：欠发达地区 定位 营销教学 

分 类 号：G642[文化科学—高等教育学]