集聚本土优势资源 助推婴童产业发展——基于绵阳市婴童产品市场的调查  

Using Local Resources to Promote Infant and Child Products Industry Development

作　　者：陈杰[1] 

机构地区：[1]绵阳师范学院商学院,四川绵阳621000

出　　处：《绵阳师范学院学报》2011年第3期10-14,共5页Journal of Mianyang Teachers＇ College

摘　　要：中国婴童产业自上世纪90年代开始,历经二十年发展,已初步呈现规模化、现代化、国际化趋势,但巨大的婴童产业市场掩盖不了中国婴童产业生产力水平不高、结构不够合理、整体竞争力不强等问题。绵阳作为西部发展潜力极大的新兴工业城市,婴童产业融合不够、品牌意识不强、产品层次低端、整体市场非常脆弱,必须立足本地特色产业发展基础,集聚整合科技、资源、市场、政策多种优势,科学规划,合理调整,完善组织,创新模式,推动绵阳婴童产业科学发展,促进区域经济水平快速全面提升。China＇s infant and child product industry, as a result of 20 years＇development, has begun to show its scale, modernization and internationalization, hut it has low productivity, an unreasonable structure, and less competence. As a new industrial city with great potential, Mianyang needs an infant and child product market to match with its status. Therefore, it must use its technology, resources, market and favorable resources to promote a scientific development of its infant and child product industry development and raise the overall level of the regional economy.

关 键 词：婴童产业 婴童产品 资源优势 绵阳 

分 类 号：F127[经济管理—世界经济]