从现代终端环境的角度考虑包装设计  

Consider the Packaging Design from the Angle of Modern Terminal Environment

作　　者：饶敏[1] 陈立民[1] 

机构地区：[1]西南交通大学,中国四川610031

出　　处：《现代广告》2011年第11期67-71,共5页Modern Advertising

摘　　要：通过对终端环境的定义、特征及其对包装设计的影响等相关内容的分析和研究，进一步明确了终端环境对包装设计的重要性。文章提出了从终端环境的角度考虑包装设计，以达到包装与终端环境之间力量的整合，并通过从终端环境的货架、同类商品及消费者等构成要素的角度来考虑包装设计，结合实例，论证了此结论的可行性。Through the analysis and research to the definition and the characteristics of terminal environment and its influence on packaging design and so on, further specify the importance of terminal environment to the packaging design. This paper put forward that the packaging design could be considered from the angle of terminal environment, so that to achieve the integration between the packaging design and the terminal environment. And by considering the elements of terminal environment, such as storage rack, similar products, consumers and so on, combined with examples, demonstrates the feasibility of this conclusion.

关 键 词：包装设计 终端环境 陈列 差异化 消费者心理 

分 类 号：TB482[一般工业技术—包装工程]