中国本土奢侈品路在何方？以红木家具为例  

The Future of Chinese Local Luxuries Taking the Mahogany Furniture for Example

作　　者：吕娇燕[1] 李倩[1] 杨婧妍[1] 

机构地区：[1]厦门大学新闻传播学院,中国厦门361005

出　　处：《现代广告》2011年第11期108-111,共4页Modern Advertising

基　　金：本专题研究受中央高校基本科研业务费专项资金项目“不同文化下内隐思维方式对消费者决策的影响”（2010221086）的资助.

摘　　要：本文以深度访谈为主要研究方法，选取了五名红木家具消费者，了解其对红木文化及红木家具的一些看法，并配合全方位的市场走访收集红木市场信息，全面了解红木家具的行业现状。本文最终得出结论：目前红木家具市场发展中存在重材质轻设计，文化内涵不足等问题，并尝试提出了相应的改进策略。Applying the in-depth interview method, and selecting 5 consumers of the mahogany furniture served as interviewees, this paper aimed to show their viewpoints on redwood furniture and mahogany culture. Also, through comprehensive market visit, we collected mahogany marketing information and grasped the current situation of the mahogany furniture industry. This paper pointed out that the potential problems and challenges of current mahogany furniture industry are valuing material much more than design as well as lack of cultural content. And some feasible solutions are proposed.

关 键 词：红木家具 文化 材质 设计 

分 类 号：F812.42[经济管理—财政学]