资源-区位-贸易三大因素对日本游客入境旅游目的地选择的影响  

Scenery attraction,location accessibility and trade connection: Three factors and their influences on destination choice of Japanese tourists

作　　者：孙根年[1] 张毓[1] 薛佳[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《地理研究》2011年第6期1032-1043,共12页Geographical Research

基　　金：国家社会科学基金资助项目(03BJY0088);陕西师范大学研究生培养创新基金(2010CXS030)

摘　　要：外国游客入境旅游目的地的选择受多种因素的影响,具有较大的不确定性。本文从宏观视角出发,分别选取了旅游资源丰度、交通区位指数和贸易联系度三大因素,在广泛市场调查和总结已有成果的基础上,提出了入境游客目的地选择的三因素假设,即:旅游景点择高、空间距离择近和经济联系择富。并以日本游客入境中国旅游地域分布为例,系统收集整理了日本游客在中国31个省区的分布及各省区旅游资源丰度、交通区位指数和对日贸易联系度等数据,分析了游客到访率与上述3个因素的关系。结果显示:区位指数、贸易联系度对日本游客到访率有着更为直接的影响,三大因素的综合解释率高达97%以上,这在某种程度上揭示了入境游客地域分布和目的地选择的宏观规律。For an international tourist,the destination choice is affected by many factors,including high degree of uncertainty.This paper classifies them into three kinds,tourism attractions abundance,traffic location,and trade connection.Meanwhile,based on investigation and research,three assumptions are proposed on the choice of international tourists,which is to select high-grade tourism attractions,to select nearby destinations,and to select rich economy.Taking arrivals from Japan as an example,with systematical data,including the distribution of Japanese tourists in the 31 provinces and these provinces＇ tourism attractions abundance,traffic location index and trade with Japan,etc.,this paper analyzes the relationship between Japanese tourists＇ visiting rate and these three factors.The result is that the location index and the degree of trade links have a greater impact on the visiting rate of Japanese visitors,and that the integrated interpretation rate of three primary factors has exceeded 97%,which to some extent reveals the regional distribution of international tourists and the macroscopic rule of destination choice.

关 键 词：三大驱动因素 入境旅游 省际分布 日本游客 

分 类 号：F593.13[经济管理—旅游管理] F224[经济管理—产业经济]