对晋商茶帮贸易战略决策的SWOT分析  

The SWOT Analysis to the Strategic Policy of Jin-merchant's Tea Trade

作　　者：成艳萍[1] 阎晶[1] 

机构地区：[1]山西大学晋商学研究所,太原030006

出　　处：《经济问题》2011年第6期54-56,共3页On Economic Problems

基　　金：教育部人文社会科学研究基金资助项目(08JA790077)阶段性研究成果

摘　　要：运用SWOT原理对晋商茶帮战略决策的依据进行分析,根据晋商茶帮自身的竞争优势、劣势,面临的机会和威胁,将晋商茶帮的战略与企业内部资源、外部环境有机结合,对晋商茶帮提高自适应能力并制定出符合实际情况且能带来最大收益的战略选择方案进行评价,以期对现代民营企业的战略决策提供借鉴。The paper analyses the evidence of the strategic policy of Jin - merchant＇ s tea trade by using the SWOT. According to Jin - merchant＇ s competitive strengths, weaknesses, opportunities and threats, it unites the strategy of Jin - merchants and inner and externalities in business, which can improve the adaptive ability for Jin - merchant＇ s tea trade. In this way, we can work out some plans which are truthfulness and can bring the most profits. All of these can be considered as a good strategic policy for the modern enterprises.

关 键 词：晋商茶帮 战略决策 SWOT 

分 类 号：F129[经济管理—世界经济]