农户的化肥使用行为及购买行为分析  

The Analysis of Farmers' Fertilizer Using Behavior and Purchasing behavior——A Case in Guangzhou Region

作　　者：李锋[1] 罗世雄[1] 吴静[1] 杨清平[1] 莫赞[1] 

机构地区：[1]广东工业大学管理学院,广东广州510520

出　　处：《经济问题》2011年第6期78-81,共4页On Economic Problems

基　　金：广东省科技计划项目(2008B02130001);广东省软科学项目(2008B070800092)

摘　　要：选取广州地区农户使用化肥的实际调查数据,运用实证分析方法,深入分析了农户对化肥产品的认知程度,以及影响农户购买行为的因素。分析结果表明,化肥质量的真伪和化肥的溶解性、见效性以及对化肥品牌的信任度、经销商的促销方式是影响农户购肥的主要因素,并据此提出相应的建议。The objective of this study is to examine the farmers＇ awareness of fertilize products and the factors affecting the farmers＇ purchase behavior of fertilize products based on the survey data of guangzhou region by using the empirical analysis method. Results show that the quality authenticity, solubility, effectiveness of fertilize, trust degree of brand of fertilize and promotion of dealer are the main factors of affecting farmers＇ purchase fertilize. Finally we put forth some proposals.

关 键 词：农户 化肥 使用行为 购买行为 实证分析 

分 类 号：F304[经济管理—产业经济]