论精确新闻报道的优势及劣势  

On Advantages and Disadvantages of Precise News Report

作　　者：田苗苗[1] 

机构地区：[1]新疆大学新闻与传媒学院,新疆乌鲁木齐830046

出　　处：《乌鲁木齐职业大学学报》2011年第2期70-73,共4页Journal of Urumqi Vocational University

摘　　要：精确新闻报道作为一种将新闻学与社会学研究方法相结合的报道方式,主要采用量化研究方法,以代表普遍民意的精确数据,系统地反映新闻事件和新闻问题。同时,精确新闻报道也存在数字误区、调查方式不"精确"、商业软广告等劣势。因此,最大限度地有效地展现其真实、科学、系统的社会正功能,提高精确新闻报道的相对精确性,将成为精确新闻报道今后发展的必由之路。Precise news report,as a report mode of combining journalistic and sociological research means,mainly adopts quantitative research method to systematically reflect news events and news issues with precise numerals.Unfortunately,precise news report has some disadvantages such as non-precision in investigation method,soft business advertisements,and so on.Therefore,how to maximize the advantages of its true,scientific and systematic function so as to improve the comparative precision of news report is becoming the only way to the future precise news report.

关 键 词：精确新闻报道 优势 劣势 

分 类 号：G210[文化科学—新闻学]