城市主题街区旅游开发中的问题与对策研究——以长沙市黄兴南路步行商业街为例  

The Dilemma and Outlet of Urban Theme Street Tourism Development——Take the Commercial Pedestrian Street in South Huangxing Road of Changsha for Example

作　　者：李伯华[1] 宾玉洁[2] 窦银娣[1] 

机构地区：[1]衡阳师范学院资源环境与旅游管理系,421008 [2]湖南师范大学旅游学院,410081

出　　处：《国土与自然资源研究》2011年第3期61-63,共3页Territory & Natural Resources Study

基　　金：教育部人文社科一般项目(10YJCZH067);湖南省社会科学基金项目(2010YBB031);湖南省自然科学基金项目(10JJ6063);湖南省高校科技创新团队支持计划资助;衡阳师范学院人才引进科研启动项目(09B07)共同资助

摘　　要：主题街区是伴随着城市旅游的兴起和发展而产生的一种新型旅游资源,既能体现地方文化特色、塑造良好的城市形象,又能推动当地旅游业的发展,带来一定的经济效益。然而,不同功能的主题街区有其特定的发展模式和运行机制,独具特色的旅游功能决定其特定的生存条件和获利方式,在房地产、商业和旅游几大行业竞争都异常激烈的今天,只有运用符合其内在规律的开发策略才可能取得成功。本文试图从旅游业六大基本要素"食、住、行、游、购、娱"出发,以长沙市黄兴南路步行商业街为例,分析并探讨主题街区旅游开发的困境与出路。Theme Street is a kind of new tourism resource,coming forth with the appearance and development of city tourism.It not only can incarnate local culture characteristics and figure favorable city appearance,but also can drive local tourism development and bring economic benefit.However,the Theme Street with different functions has its special developing pattern and running mechanism,especially for the tourism function.In the hard-battling arena of real estate,commerce and tourism,only use the developing strategy fit for its internal rules can achieve success.This article based on the six tour elements called food,accommodations,transportation,sightseeing,shopping and entertainment.We try to take the Commercial Pedestrian Street in South Huangxing Road for example and discuss the dilemma and outlet of Theme Street tourism development.

关 键 词：主题街区 旅游开发 长沙步行街 

分 类 号：F592.3[经济管理—旅游管理]