浙江省休闲渔业旅游市场需求实证研究  

Empirical Research on the Market Demand of Zhejiang Recreational Fishery Tourism

作　　者：孙娴娴[1] 王婉飞[2] 

机构地区：[1]湖州职业技术学院人文分院,浙江湖州313000 [2]浙江大学管理学院,杭州310012

出　　处：《北方经贸》2011年第6期136-139,共4页Northern Economy and Trade

基　　金：2009年浙江省旅游局科学研究项目(2009JC46)

摘　　要：笔者对传统的渔业休闲旅游概念有所扩展,涵盖了海洋、湖泊(水库)多种类型的休闲渔业旅游。对浙江湖泊型、水库型、海洋型休闲渔业旅游的居民进行人口特征、旅游偏好、出游方式、满意度等相关性因素统计分析,提外,笔者用LOGISTIC分析方法,将近一年休闲渔业旅游参与情况作为因变量,得到了是否去当地旅游与关键特色、基础设施服务评价、常数成正相关,这对政府根据休闲渔业旅游目标市场制定有针对性的营销计划和降低营销成本具有一定的现实意义。In this paper, the traditional fishery leisure tourism has expanded to cover the eoncept of oceans, lakes （reservoir） multiple types of recreational fishery tourism. This researeh paper to Zhejiang lakes type, reservoir type, Marine fishery type leisure tourism residents of population eharacteristies, tourism preterences, transport patterns, satisfaction of eorrelation thctors statistical analysis, and puts fro＇ward the recreational fisheries holiday tourism projects newly buih or modification of the related Suggestions. In addition, this article with logistic analysis method, ahnost a year recreational fisheries tourism partieipatinn as the dependent variable, got to go to a local tourism whether with key features, infrastrueture services evaluation, constants a positive correlation, this to the government aeeording to the recreational fisheries tourism target market formulate targeted marketing plan and lower marketing cost has certain practical significance.

关 键 词：休闲渔业旅游 市场需求 实证研究 

分 类 号：F590.7[经济管理—旅游管理]