论科技期刊的营销意识与营销方法  

Marketing consciousness and marketing methods for sci-tech periodicals

作　　者：金东[1] 

机构地区：[1]中华医学会杂志社,北京100710

出　　处：《编辑学报》2011年第3期241-243,共3页Acta Editologica

摘　　要：科技期刊的市场营销应树立读者意识、服务意识、品牌意识、法律意识、创新意识;营销方法有品牌化营销、会员制营销、网络化营销、代理制营销、个性化营销、数据库营销等;营销应遵循社会效益优先原则、诚实守信原则、服务质量至上原则。Marketing of sci-tech periodicals should establish reader consciousness,service consciousness,brand awareness,legal awareness and innovation awareness.Marketing methods include brand marketing,membership marketing,network marketing,agency marketing,personalized marketing,and database marketing.Marketing should follow the principles like the social benefits first,being trustworthy,and keeping high quality of service.

关 键 词：科技期刊 营销意识 营销方法 

分 类 号：G237.5[文化科学]