从消费文化角度解析杭州市居民体育服务产品的需求收入弹性特征  

Analysis on the Revenue Characteristics of Physical Exercise Service of the Residents in Hangzhou in the Perspective of Consuming Culture

作　　者：徐家伟[1] 

机构地区：[1]浙江财经学院体军部,浙江杭州310018

出　　处：《浙江体育科学》2011年第3期45-48,共4页Zhejiang Sport Science

基　　金：浙江省体育局2010年度局管体育科研课题

摘　　要：体育服务的需求收入弹性是度量体育服务消费特征的重要指标,也是反映体育服务行业发展所处阶段和预测体育服务行业发展速度的重要参考依据,通过对杭州市居民体育服务消费随收入水平变化特征的描述及需求收入弹性的估算,反映杭州市目前体育服务发展的状况;同时将选择一个新的视角,从消费文化的角度解释杭州市居民的体育服务消费随收入变化的特征,力求从文化的层面回答人们从经济学层面很难解释的问题,也为人们进一步认识体育服务行业的发展和消费文化之间的关系提供新的视野。The revenue flexibility of physical exercise is not only the crucial measurement for the characteristics of the consuming,but also the crucial evidence for the development and the stage of the physical exercise service.Our research reflects on some relevant information about the current situation of physical exercise service in Hangzhou,by the description of consuming level and the evolution of the revenue flexibility in the aspect of the physical exercise service.Meanwhile,on one hand,from the perspective of the consuming culture,our research clarifying the characteristics of the revenue flexibility,aims at giving an answer to the problems,and from the aspect of culture,which is controversial in the Economics.On the other hand,this research gives us a new view for further understanding the relationship between the development and the consuming culture in the physical exercise service.

关 键 词：消费文化 体育服务 需求收入弹性 

分 类 号：G80-05[文化科学—运动人体科学]