民俗体育赛事与旅游休闲业发展的研究——以杭州市西溪湿地龙舟赛为例  

Research on the Development of Folk Sports and Tourism Leisure——taking the dragon boat race of Xixi wetland in Hangzhou as an example

作　　者：程立[1] 曹秀珍[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《浙江体育科学》2011年第3期49-51,共3页Zhejiang Sport Science

摘　　要：在文献研究的基础上,通过对杭州市西溪湿地龙舟赛的个案进行分析研究,探讨民俗体育赛事对旅游休闲业的影响与作用,研究表明民俗体育赛事对丰富旅游文化内涵,增加旅游收益,提升旅游景区的知名度,塑造旅游品牌和促进旅游休闲业的发展都具有重要的作用和意义,并对西溪龙舟赛事旅游的发展提出了一些建议。This paper based on the research of literature,through analysis and research of the dragon boat race of Xixi wetland,discussion of the influence and function of folk sports to the tourism leisure.The result shows that folk sports can rich the connotation of tourism culture,increase tourism revenue,promote tourist attraction popularity,shaping tourism brand and developing the tourism leisure.And also put some suggestions to developing the dragon boat race tourism of Xixi wetland.

关 键 词：西溪湿地 龙舟赛 旅游 

分 类 号：G80-05[文化科学—运动人体科学]