区域旅游网络关注度与客流量时空动态比较分析——以四川为例  

An Analysis on the Variation Between the Degree of Consumer Attention of Travel Network and Tourist Flow in Regional Tourism:A Case of Sichuan Province

作　　者：龙茂兴[1,2] 孙根年[1] 马丽君[1] 王洁洁[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062 [2]遵义师范学院,贵州遵义563002

出　　处：《地域研究与开发》2011年第3期93-97,共5页Areal Research and Development

基　　金：中央高校基本科研业务费专项资金项目(09SZZD06)

摘　　要：依托百度指数平台,根据其关键词叠加检索规则,获取2009年四川旅游网络用户关注度数据。研究发现,在惯常环境条件下,区域旅游网络用户关注度与实际旅游客流具有极强的正相关性。区域旅游网络用户关注度在时空上存在3个层次的波动变化特征:一是全年呈现"双峰"模式变化,四川省的"双峰"值出现于3月底至5月底、6月低至10月初;二是月内旅游网络用户关注度以周为周期呈波峰状有序波动,双休日为峰谷,工作日为峰脊;三是在节假日前后呈规则变化,节前为高峰凸起,节后则是低丘缓坡。用户关注度此种变化特征与现实旅游客流的波动变化相映照。同时,四川旅游用户关注度数值变化与旅行社接待国内客流量变化,在时序维度和区域空间维度上均具有较高的耦合性,旅游网络用户关注度变化较之于现实客流量具有超前性,其时间长度约为半个月左右。Based on the Baidu Index,the everyday ＂Degree of Consumer Attention＂ data of Sichuan tourism were gotten for 2009 according to Key words superposition searching rules.The study found that the regional tourism network user attention variation correlated with the actual tourist flow variation positively in normal environmental conditions.And it has three levels of variation in time and space fluctuation of variation.Firstly,it shows ＂Double Peaks＂ model variation in a year,and they last from the end of March to May,the June end to early October in Sichuan Province.Secondly,the variation of the tourism user attention has a weekly cycle monthly,weekend for the valley,weekdays for the summit ridge.Thirdly,it shows regular changes arround the holidays,the peak uplift comes before the holiday and it turn to be hilly slope after the holiday.Meanwhile,to Sichuan tourism the variation of user attention and domestic tourists received by travel agencies were coupling in the temporal dimension and the regional dimension of space highly.The ＂Degree of Consumer Attention＂ of travel network variates in advance to tourist flow for about half a month.

关 键 词：区域旅游 关注度 客流量 四川省 

分 类 号：F590[经济管理—旅游管理]