浅议新医改形势下零售药店的经营策略  

DISCUSSION ON THE BUSINESS STRATEGY FOR RETAIL PHARMACY IN THE NEW MEDICAL SITUATION

作　　者：李静[1] 朱昌蕙[1] 何明霞[1] 王媛[1] 

机构地区：[1]四川大学华西公共卫生学院医药企业教研室,成都610041

出　　处：《现代预防医学》2011年第12期2305-2306,共2页Modern Preventive Medicine

摘　　要：随着新医改各项配套文件的逐一发布,零售药店面临的压力越来越大。基本药物配送、基层医疗机构药品"零差率"销售、药品价格等问题,都直接影响着零售药店的发展。本文着重分析新医改方案给零售药店带来的影响,并且针对这些影响为零售药店的发展提出相应的经营策略。With the new medical reform of the supporting documents released gradually,retail pharmacy faced increasing pressure.Distribution of essential drugs,basic medical drugs,＇zero-slip＇sales,drug prices and other issues had a direct impact on the development of retail pharmacy.This article focused on the new medical reform plan to the impact of retail pharmacy and the development strategy for the impact of retail pharmacy.

关 键 词：新医改 零售药店 经营策略 

分 类 号：R197.1[医药卫生—卫生事业管理]