论仿拟在新闻语体中的生存机制  

A Study of the "Survival Mechanism" of Parody in Journalese

作　　者：徐国珍[1] 施麟麒[2] 

机构地区：[1]杭州师范大学人文学院,浙江杭州310036 [2]北京语言大学研究生院,北京100083

出　　处：《杭州师范大学学报（社会科学版）》2011年第3期82-88,共7页Journal of Hangzhou Normal University(Humanities and Social Sciences)

摘　　要：当今的新闻传播中,仿拟辞格的应用频率极高。通过对仿拟辞格的特点和新闻传播过程特点的考察发现:仿拟作为一种修辞行为,其"造词"和"修辞"的两大功能恰好满足了新闻传播"时效性"和"可读性"的两大需求;满足了从传播者的编码到接受者的解码这一认知过程中的各种心理需求。正是以上两方面的因素,构成了仿拟辞格在新闻语体中重要的生存机制。Parody is found to be frequently used in news media today.Focusing on the feature of parody and news communication,this essay comes to a conclusion that as a rhetorical device,parody not only satisfies the demand of ＂timeliness＂ and ＂readability＂ in news communication with its ＂word imitation capacity＂ and ＂rhetoric function＂,but also meets all the psychological needs from the encoding communicator to the decoding recipient in cognitive process.It is these two factors that work as ＂survival mechanism＂ of parody in journalese.

关 键 词：仿拟 新闻传播 受众 认知 生存机制 

分 类 号：H109.4[语言文字—汉语]